Senior Product Designer · London
Make it intuitive.
Make it scale.
I believe great products come from understanding how people, systems and decisions connect before committing to solutions.<br><br>With 7 years across B2B SaaS, AI and large-scale B2C, I specialise in 0-to-1 design and untangling complex existing experiences. <strong>Grounded in research, biased towards action.</strong><br><br>Currently building AI hiring tools at Spotted Zebra. Outside work, I make things: pots 🏺, garments 🥻, letterforms 🖋️.
Selected work
Product Strategy · Service Design · C-Suite
Sainsbury's Live Chat Strategy
Three brands, one contact centre, no existing live chat. I defined the end-to-end strategy for Sainsbury's, Argos and Nectar — navigating C-suite stakeholders and compressed timelines to ship an MVP that served customers without breaking the operation.
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Research · Systems Thinking · Feature Design
Introducing DE&I on CharlieHR
HR teams wanted to address DE&I but had no structured way to do it. I led discovery, mapped the full data-to-decision lifecycle, and designed a feature set that let companies collect and act on diversity data — without putting sensitive information at risk.
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