Senior Product Designer · London
Make it intuitive.
Make it scale.
I believe great products come from understanding how people, systems and decisions connect before committing to solutions.
With 7 years across B2B SaaS, AI and large-scale B2C, I specialise in 0-to-1 design and untangling complex existing experiences. Grounded in research, biased towards action.
Currently building AI hiring tools at Spotted Zebra. Outside work, I make things: pots 🏺, garments 🥻, letterforms 🖋️.
Selected work
AI Product Design · 0-to-1 · Hiring Tech
AI Shortlist at Spotted Zebra
A 0-to-1 AI shortlisting tool designed and shipped in one quarter. One a hiring manager can defend in an audit.
Case study coming soon
Product Strategy · Service Design · C-Suite Stakeholders
Sainsbury’s Live Chat Strategy
A live chat strategy across three brands with no existing channel. One that C-suite stakeholders could back and customers could actually use.
View case study →
Research · Systems Thinking · Feature Design
Introducing DE&I on CharlieHR
HR teams wanted to act on DE&I but had no process to follow. A feature set that gave companies a way in, without exposing sensitive employee data.
View case study →